Choosing Where To List Your Property For Sale
GlobalEdge has some very sage advice about how to choose a property portal to advertise your properties on. You can see their article HERE.
Go through their points and you will see that FranceHouseHunt does extremely well.
GlobalEdge suggest the 4 main criteria for choosing a property portal as:
- Consumer Marketing & Traffic
- Content
- Design & Navigation
- Business Model
In our opinion, the best way to evaluate whether a property portal will generate leads is to ask yourself what your potential buyers might search for on Google, search for the phrase and see which portals show up in the search results. Natural search results provide a better indicator than paid search in our opinion, as the results are generally clicked on more and do not disappear when budgets change or competitors outbid you.
Content is important. Without it, buyers have little to look at and will soon leave a website, perhaps never to return. Property listings are in our opinion more important than editorial content. Buyers want to search for property, compare houses, prices, locations and facilities. Check if portals have a good breadth of property content to give consumers choice.
On the internet, buyers are only one click away from the competition. If they get lost or frustrated, they will leave. Try to search for property in the areas where you are selling property. How difficult is it? If you find it difficult to find what you want, then your customers will too and this should raise a question mark about the portal’s ability to deliver leads for you.
Price and payment terms are factors in any business decision. If a portal offers cost per lead or commission share, you should consider them more favourably. However, portals that charge monthly can have much more effective marketing so, in our opinion, the business model should always be a secondary factor in your analysis. If the product and the marketing are right for your customer profile, then you should definitely consider paying monthly. On the best sites you may also want to look at enhanced or high-traffic listings that put your properties and brand above your competitors, as this can be a very effective lead generation tactic.
This is our favourite subject…as we are TOTALLY FREE your cost per lead is going to be very low.
Some other important factors we think should be considered when choosing a property portal that GlobalEdge hasn’t mentioned are:
Does your property portal advertise YOU as well as your properties - does each listing have a link to YOUR website?
Quality of leads - I have spoken already of this in a previous post, but it is worth mentioning again. Where do the leads generated come from? Are they quality leads? How are people finding the property portal, are they typing in search terms to do with property or are they searching for French recipes or metric calculators?
In conclusion then, taking the criteria specified FranceHouseHunt is one of the best French property portals on which to list your French properties for sale (after all some of the biggest immobiliers in France are advertising on FranceHouseHunt).
If you want to list YOUR properties for sale on FranceHouseHunt please click HERE.
