Free Property Advertising?
The most common question we’re asked is ‘is it REALLY free to list on FranceHouseHunt.com?’. The second most common question we’re asked is ‘why is it free?’.
The answer to the first question is simple. YES.
Yes it really is free. No complicated contracts, no commission, no pay per lead, no pay per email, no paying for featured properties, advertise as many properties as you like…..for free. For everyone.
The answer to the second question, well again it is simple. We used to run an agency and got very tired of paying out lots of money every month to property portals. We thought we would develop a site that we (and others) could advertise properties on (in addition to our agency site) and we would try and market that site to bring in quality leads. We hoped that the site would rival some of the larger property portals in time (not in our wildest dreams did we dare to imagine that the site would not only rival, but overtake some of the larger property portals).
We took a good, hard, long look at the ‘leads’ that were being sent to us from these other property portals. Whilst there were numerous email enquiries for our properties we found that only about 1 in every 100 to 150 enquiries actually resulted in either a follow up email from the potential buyer or some other positive reaction (like a visit). So we wasted many hours answering these so-called enquiries - granted it made us feel busy and like we were potentially going to get some visits/sales, but we were only sending out reams of information that never resulted in anything. This of course puts up the cost per lead taking into consideration time taken answering those emails, cost of advertising on the portal and the time taken entering the properties on the portal.
So there you have it folks, that’s why FranceHouseHunt is free to list on.
